HOLT Aerial is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Privacy Statement applies to the HOLT Aerial website and governs data collection and usage. By using the HOLT Aerial website, you consent to the data practices described in this statement.

As used herein, the term “Personal Information” means information that relates to an identified or an identifiable individual (e.g., your name, physical address, telephone number, email address, social security number); and the term “on-personal information” means any information other than personal information that HOLT Aerial may collect from you, such as anonymized data.

Collection of your Personal Information

HOLT Aerial collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. HOLT Aerial also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by HOLT Aerial. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by HOLT Aerial for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the HOLT Aerial website.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through HOLT Aerial public message boards, this information may be collected and used by others. Note: HOLT Aerial does not read any of your private online communications.

HOLT Aerial encourages you to review the privacy statements of websites you choose to link to from HOLT Aerial so that you can understand how those websites collect, use and share your information. HOLT Aerial is not responsible for the privacy statements or other content on websites outside of the HOLT Aerial and HOLT Aerial family of websites.

Use of your Personal Information

HOLT Aerial collects and uses your personal information supplied to HOLT Aerial in its Credit Applications, Rental Agreements and Sales Agreements as well as to operate the HOLT Aerial website and deliver the services you have requested. HOLT Aerial also uses your personally identifiable information to inform you of other products or services available from HOLT Aerial and its affiliates. In some instances HOLT Aerial may share information we collect about you, including but not limited to your Personal Information, with its various Original Equipment Manufacturers (OEMs) , including but not limited to Caterpillar Inc., and its subsidiaries. You can find Caterpillar’s Global Data Privacy Statement at http://www.caterpillar.com/dataprivacy. HOLT Aerial may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

HOLT Aerial does not sell, rent, share or lease its customer lists to third parties. HOLT Aerial may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In addition, HOLT Aerial may share data with trusted partners such as Caterpillar Inc. to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are required to maintain the confidentiality of your information.

HOLT Aerial does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

HOLT Aerial keeps track of the websites and pages our customers visit within HOLT Aerial, in order to determine what HOLT Aerial services are the most popular. This data is used to deliver customized content and advertising within HOLT Aerial to customers whose behavior indicates that they are interested in a particular subject area.

HOLT Aerial websites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on HOLT Aerial or the site; (b) protect and defend the rights or property of HOLT Aerial; and, (c) act under exigent circumstances to protect the personal safety of users of HOLT Aerial, or the public.

HOLT Aerial does not limit the ways in which it might use or share non-personal information – and HOLT Aerial reserves the unencumbered right, but not the obligation, to use or share non-personal information – because non-personal information does not identify you. For example, HOLT Aerial may freely share non-personal information with affiliated companies, its vendors, its suppliers, its representatives and other individuals, businesses and government entities.

By providing your phone number to one or more text messaging programs, you expressly consent to receive automated marketing or nonmarketing text messages from HOLT Aerial to your phone number(s). Message and data rates may apply. You may discontinue the receipt of these text messages at any time by texting STOP to the text messaging program from which you no longer wish to receive messages. We may send you an SMS message to confirm that you have unsubscribed. Similarly, for additional help, text HELP to the text messaging program about which you have question.

Data Retention

HOLT Aerial may retain your personal information and non-personal information for as long as it is reasonably necessary for a legitimate business purpose. HOLT Aerial may dispose of or delete any such personal information or non-personal information at any time, except as set forth in any other agreement or document executed by both you and HOLT Aerial concerning the same or as required by law.

Use of Cookies

The HOLT Aerial website uses "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize HOLT Aerial pages, or register with HOLT Aerial site or services, a cookie helps HOLT Aerial to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same HOLT Aerial website, the information you previously provided can be retrieved, so you can easily use the HOLT Aerial features that you customized.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the HOLT Aerial services or websites you visit.

Security of your Personal Information

HOLT Aerial takes commercially reasonable steps to secure your personal information from unauthorized access, use or disclosure. HOLT Aerial secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Your Rights Regarding Personal Information

Individuals have certain rights over their personal data and data. Where we decide how and why personal data is processed, we include further information about the rights that individuals have and how to exercise them below. You have a right of access to personal data held by us. This right may be exercised by emailing us at HoltConnect@holtcat.com To update personal data submitted to us, you may email us at HoltConnect@holtcat.com. When practically possible, once we are informed that any personal data processed by us is no longer accurate, we will make corrections (where appropriate) based on your updated information. Where we process personal data based on consent, individuals have a right to withdraw consent at any time. We do not generally process personal data based on consent (as we can usually rely on another legal basis). To withdraw consent to our processing of your personal data please email us at HoltConnect@holtcat.com or, to stop receiving an email from a HOLT marketing list, please click on the unsubscribe link in the relevant email received from us. You have the right to restrict or object to the processing of your personal information at any time, on reasonable grounds relating to your particular situation, unless the processing is required by law. In such case, we will no longer process or restrict the processing of the personal data, unless we can demonstrate compelling legitimate grounds for the processing or for the establishment, exercise or defense of legal claims. This transparency notice is intended to provide information about what personal data we collect about you and how it is used. As well as rights of access, amendment and restriction or objection to processing referred to above, individuals may have other rights in relation to the personal data we hold, such as a right to erasure/deletion and the right to data portability. If you wish to exercise any of these rights, please send an email to HoltConnect@holtcat.com.

Disclaimer of Applicability of Certain State Data Privacy Laws

We are not subject to regulation under the California Consumer Privacy Act of 2018 (“CCPA”), the Colorado Consumer Privacy Act (“CPA”), the Connecticut Data Privacy Act (“CTDPA”), the Utah Consumer Privacy Act (“UCPA”) or the Virginia Consumer Data Protection Act (“VCDPA”) (collectively “State Data Privacy Laws”). Therefore, even if you are a resident of California, Colorado, Connecticut, Utah or Virginia and we may have personal information about you that is the type of information subject to the State Data Privacy Laws, the State Data Privacy Laws are not applicable to us or to our relationship with you.

Users Outside the United States

We are headquartered in the United States of America. Personal information may thus be accessed by us or transferred to us in the United States. By providing us with personal information, you consent to the storage or processing of your personal information in the United States and acknowledge that the personal information will be subject to the laws of the United States, including the ability of governments, courts or law enforcement or regulatory agencies of the United States to obtain disclosure of your personal information.

We will protect the privacy and security of personal information according to this Privacy Statement, regardless of where it is processed or stored.

Changes to this Statement

HOLT Aerial will occasionally update this Statement of Privacy to reflect company and customer feedback. HOLT Aerial encourages you to periodically review this Statement to be informed of how HOLT Aerial is protecting your information.

Contact Information

HOLT Aerial welcomes your comments regarding this Statement of Privacy. If you believe that HOLT Aerial has not adhered to this Statement, please contact HOLT Aerial at HoltConnect@holtcat.com . We will use commercially reasonable efforts to promptly determine and remedy the problem.

A Special Note About Minors

The HOLT Aerial website is a general audience website intended for use by adults. The HOLT Aerial website is not designed or intended to attract, and is not directed to, children under eighteen (18) years of age, let alone children under thirteen (13) years of age. We do not collect personal information through the HOLT Aerial website from any person we actually know to be under thirteen (13) years of age. If HOLT Aerial obtains actual knowledge that it has collected personal information through the HOLT Aerial website from a person under thirteen (13) years of age, then it will use reasonable efforts to refrain from further using such personal information or maintaining it in retrievable form.

Modification Date.

This Privacy Statement was last modified on June 1st, 2024.